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Learn the ins and outs of creating Google AdWords search campaigns in this essential, step-by-step class!
Google search campaigns are a straightforward, effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class, Mark walks through every detail of creating your first campaign, from understanding how search advertising works to evaluating your finished campaign. Key lessons include:
Choosing the right keywords
Understanding conversion rates
Creating ads and ad groups
Budgeting and bidding
This class is for anyone looking to advertise online, whether you’re a freelancer aiming to expand your client base or an advertising team member tasked with increasing revenue. Once you understand how to create effective campaigns from start to finish, you'll be able to create better ads, reach the right people, and grow your business faster than ever before.