What is a Podcast ?
How to start Podcast & Earn Money by Podcasting?
As there are many ways to make passive incomes from social network or from the internet like Affiliate Marketing, Blogging and many other ways and from these there is one of the other way which is called Podcast or podcasting.
Podcasting is a free service that allows Internet users to pull audio files (typically MP3s) from a podcasting Web site to listen to on their computers or personal digital audio players. The term comes from a combination of the words iPod (a personal digital audio player)and broadcasting.
In simple English podcast is an audio program like a radio talk show but it has many differences from a normal radio show. Podcasts require subscription and can be listened anytime. Podcasts can be on any topic and theme and usually comes in episodes. For example a radio channel has a daily talk show at particular time and you have to listen at that particular time and have to tune in the radio station and if you missed or forgot then you cant listen that again unless you have a podcast subscription. If you have a subscription and that show is on podcast too then you can listen it anytime and anywhere whether in you mobile, car , T.V etc.
- Podcast concept
The first step is to decide the podcast concept and what topic and theme you want to start podcasting on. You can choose from various themes and topics like general knowledge, informative, comedy etc. once the concept is finalized then choose an attractive name for your podcast channel.
- Podcasting Format
After the concept decision then choose the format of the podcast channel like how you want it to be like drama episodes, banter style, interviews etc. The podcast uploading schedule and the length of the podcast.
- Recording & Equipment
Then choose an average recording equipment if you are a startup. A mic , amplifier and a recorder is all you need for recording. You can record on free softwares on your android or iphone too. Which will be best alternative for expensive recorders and equipments. You can edit your podcasts on it too.
- Uploading your Podcast
Usually Apple Podcasts and Spotify are among the favourites for the podcasters. You can list your podcasting channels on these platform as these are the top most listened podcast networks in the world.
Podcast is an audio version of anything, if this whole context is turned into an audio then it’ll become a podcast. The main concept is to how to earn from it ? and the good thing is there are many ways to earn from it.
Affiliate marketing is online marketing from which you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase from the referral website or company.Affiliate marketing works best when you promote products or services that you use or are familiar with and can urge audience to buy that product or service. You could create your own “ad” spot to promote an affiliate offer or you can naturally include a mention of a product or service as you deliver your regular content on the podcast.
Sponsors & Advertising
Advertising and sponsorships are one of the first things one would think of when looking for ways to make money from podcasting. There are various different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. The only thing you need to have is a larger audience to get advertisers & sponsors. One of the largest ad networks is Midroll, another popular network is Authentic, and there are many other networks of podcast hosting companies. Another option is that you can have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience accordingly to your topic & theme of the podcast.
Online Audio courses
Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online courses are a great way to teach something in a easy way by which someone get an impressive result once they’ve completed the podcast. It would be helpful to have an email network to get some questions from your audience and helps them to know better about the course.
You can offer services that resembles and are related with the content on your podcast. By showing that you know what is an expert on the topic, people would get to know that they would get expert-level ad management. This will make it much easier to get clients without having to “sell” them on the abilities.
Funding & Donations
You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations are available on the interenet and can be achieved by some research. The donation network make it really easy to offer additional content or bonuses depending on the amount of money people support you with.
Leveraging a popular podcast into book sales is another excellent way to make money and increase your reach to the public and will generate more audience to your podcast.You can use your podcast audience to get those initial sales and reviews that will help your book stand out too and this will again help you to get more audience. More audience equals to more income.
Many podcasters get approached for speaking gigs and as a host in their industry or events. It makes sense that if someone likes what they hear on your podcast, you would most likely be a good fit to speak at conferences and live events and will paid well too. Speaking fees can range from a few hundred dollars to 6 figures or more. Plus free incentives like free stay at hotel and other benefits of the events. Speaking is another great way to increase your audience and fame. As getting exposed to a new audience that will hopefully become you future podcast listeners.
After all the ways that one can earn money from the podcast, you might be having question that how much does podcasts earn? Ofcourse Big names are getting large amounts of listeners and large amounts of ad revenue in return.
According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
The Ringer had about 420 million downloads in 2018, earning $15 million in ad revenue (paywall). Amy Schumer got a $1 million payday just to create a show for Spotify.
But how much do the podcasters with small audience makes?
Here are a couple of examples:
- The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon.
The conclusion for earning is more the audience more will be the earning and opportunities for the podcaster. All depends on your communication skills and topic and theme of the podcast.
- In a podcast the content is communicated directly to the listener verbally, and the listener can listen to it anytime at any place without waiting for broadcasting timings. It is a much more intimate way of getting information than reading it from internet or books.
- Once you subscribe to a podcast or a podcast show the new podcasts are automatically downloaded to your library and you’ll get a notification too about the upload. You can listen to them at your convenience.
- Podcasts are delivered digitally which eliminate many costs associated with other forms of communication including postage, printing, and paper. They also reduce meeting cost and online cloud storage costs. They are easy to archive and updating them is quick and easy.
- Podcasts are portable you can hear them on any platform like mobile, tablet, computer, etc.
- Dead eyes
- Home cooking
- Phoebe reads a Mystery. etc
Some Best Podcast Plateform :